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Foundation first. The daily non-negotiable: single-ingredient support for the routine you repeat before you start layering.
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Featured · Optimize
Tongkat Ali, your Optimize layer.
One capsule. 600 mg of 100:1 extract, concentrated from 60 g of dried root. The Optimize layer that sits on top of a steady daily base. Canadian-made, third-party tested.
The Inertia system
Build. Optimize. Sustain.
Start where your routine is. Each layer is one ingredient, fully dosed, and held to the Inertia Standard. Pick the goal that fits right now and build from there.
Optimize
Targeted support. Focused, single-ingredient formulas held to the Inertia Standard. The dose the research used, not a fraction of it.
Shop OptimizeSustain
Momentum that lasts. The daily healthspan habit that keeps the progress you have built from slipping.
Shop SustainThe honest read
What the research shows. And what it doesn't.
"Clinically studied" has no legal definition in Canada. Anyone can print it on a label. So we show the actual studies: which ones exist, the doses they used, who funded them, and where the evidence is genuinely thin. The full picture lives on every product page.
The strong findings, the mixed ones, and the trials that found nothing all get named on the product page, with the dose, the population, and the citation. You read the evidence and decide from there. We never claim more than the Health Canada licence allows. See every study, graded.
Why we made it here
Made in Canada. The last thing we'd lead with.
Canadian-made is a quality layer, not the whole argument. The science and the single ingredient are. We lead with those, and the manufacturing location sits behind them.
One ingredient, never a blend
Every formula is single-ingredient. There is no proprietary blend, no second botanical tucked in behind the one you chose, nothing obscuring the dose.
The full dose, never a fraction
The amount on the label is the amount in the capsule. Not a fraction of the studied dose dressed up as a serving. The number is the number.
The evidence, limits and all
We show you what the research found, the doses used, who ran the trials, and where the evidence is thin or missing. The cited studies are on the product page, and gathered on our research page.
Tested by someone who isn't us
Every batch goes through third-party testing before it ships. The COA is on the product page. You do not need to take our word for it.
No claim the licence won't back
We do not print outcomes the Health Canada licence does not authorize. If a study found an effect our NPN doesn't cover, we describe the research on its own terms and keep it off the product claims.
Side by side
Seven things most brands would rather you didn't check.
We put them in a table anyway.
7 of 7 standards met
Standard
Inertia
Typical brand
Mass-market
NPN-approved & Health Canada licensed
Yes
No
Sometimes
Per-serving dose stated on the label
Yes
Sometimes
Sometimes
Third-party tested, every batch
Yes
No
Sometimes
Canadian-made & batch-traceable
Yes
No
No
Single-ingredient, no proprietary blends
Yes
No
Sometimes
No artificial fillers or colours
Yes
Sometimes
Sometimes
The full researched dose, not a fraction
Yes
Sometimes
Sometimes
Voices
What the routine looks like in practice.
Premium packaging, great product, excited for what's coming next!
Great quality Tongkat Ali! Fast shipping and well-packaged. Highly recommend!
Amazing service by Inertia Supplements. Very informative and premium product.
Individual experiences. Results vary.
The Inertia Standard
A higher bar, held on every bottle.
The Inertia Standard: one ingredient, the full researched dose stated in milligrams on the label, licensed by Health Canada with the NPN on the bottle, third-party tested with the COA on the page. And a short list of what is never in it: no proprietary blends, no fairy-dosing, no filler, no claim the licence won't back. State it once. Hold it on everything.